The goal of this Wiki is to educate readers about the evolution of the mobile device market since 2005, and more specifically about Microsoft’s efforts to establish themselves as a major contender. Mobile devices, including cellular phones, PDAs, and “smart phones”, have become an integral part of the lives of connected individuals around the world. We use these devices to speak, e-mail, text message, browse the web, take pictures, and listen to music, among other things.
Mobile device adoption in the enterprise workplace has increased exponentially in the past decade. “The major benefit of staying in touch, while roaming about is a 60% improvement in business productivity, according to Forrester Research” (Sharma). It is for these reasons that Microsoft began to show interest in the mobile platform, and it is also for this reason that students of business should become familiar with the offerings of Microsoft and their competitors in the market for mobile devices.
Microsoft is firmly entrenched as a leader in enterprise business solutions; whether it is operating systems, e-mail client software, web server software or web conference infrastructure. This being the case, it seems only logical that Microsoft would tailor its competitive strategy to establish the same level of dominance over mobile devices. As students of business who will shortly be entering the professional enterprise workplace, it would be a disservice to ourselves to not become educated about the capabilities and features of Microsoft powered products and the products of Microsoft’s competitors.
Feel free to browse the different Wiki sections to the right, and don't forget to comment in the forum! — Forum
created by Craig Morgan, Ashlea Feezel, John Chenoweth, and Chase Clarey
